Effective Selling Skills (for the new entrepreneur): 12 Hours

This program is conducted through SEEDS (www.seedsbdc.com)

The main reason for business failure is "lack of sales." If you are a new entrepreneur or thinking about starting a business, your success depends on your ability to sell! You must be able to sell your product, service and yourself.

The program is focused on real sales challenges in the business world rather than sales theory. Join the list of the many successful entrepreneurs who have gained an insightful, practical ability to fill the sales pipeline and create financial independence.

The program is highly interactive using group dynamics to approach workshop assignments and resolve solutions to current business challenges. Topics covered include: prospecting & pre-call planning, establishing client rapport, qualifying prospects, sales presentation, overcoming objections, relationship management, closing the deal, why do people buy? The psychology of selling, personal branding, the selling attitude, building your sales plan & the elevator pitch.

Effective Marketing Strategies (for the new entrepreneur): 12 Hours

This program is conducted through SEEDS (www.seedsbdc.com)

A successful business is the result of "solid marketing strategies" implemented by your sales team. If you are a new entrepreneur or thinking about starting a business, chances are the sales team is you. It is essential to create your sales focus based upon the right marketing platform to launch your business and position it to grow.

This program provides the skills to understand and create an effective marketing strategy to get your business started in the right direction. You will learn that branding is not just a logo! This program has given many successful entrepreneurs an insightful, practical ability to create their sales pipeline and discover financial independence.

The program is practical by design, focusing on the real marketing challenges small business face. It is highly interactive using group dynamics to approach workshop assignments and resolve solutions to current business challenges. Topics covered include: core marketing concepts, the marketing mix, setting marketing goals & objectives, mission, value & vision statements, basics of marketing research, website design & search engine optimization (SEO), understanding your target market, impact branding, marketing tools and basics of social media.

Starting A Successful Business: 6 Hours

This program is conducted through Continuing Education (www.fvcontinuingeducation.ca/) and SEEDS (www.seedsbdc.com)

Do you have a solid business idea? Are you ready to get started, just unsure about the steps needed to get out of the gate? Are you aware of the various legal and financial considerations as well as government regulations required of a business start-up? This series of classes systematically goes through all of the essential steps you need to know to properly navigate your way to launching your venture. Time is money, the more efficiently you start, the faster you move toward profitability.

Topics covered include: Elements of an essential business plan; learn to structure it as a high impact finance tool. Legal structure; understand the difference between corporation and a proprietorship. Learn which one is right for you. Business licensing; know where to license your business, how and why. Insurance & Benefits; protect your business, your staff and yourself. Learn to manage your risk, limit your liabilities and secure the right coverage. Financial & administration management; understand the basic systems to ensure smooth workflow and proper banking practice. Pricing your product or service; learn the importance of selling by gross profit. Know how to effectively assess your cost structure and position your price in the market. This class will save you time, and time is money. The more efficiently you start, the faster you move toward profitability.

Optional Part two: (6 hours)

As basic selling skills are the key to success, this optional component of the course will give you the opportunity to learn practical, hands-on selling skills. You will fully understand the selling cycle, personal branding, and how to close the deal. It is also essential to support your sales with the right marketing platform. Learn the basics of developing solid marketing strategies, and understand the core marketing concepts and basics of branding.

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